How To Increase Adsense CPC to Double Your Earnings

You may know lots of bloggers who spend day and night working but still struggle to make little money, and there are bloggers who spent their days enjoying and having fun and still make more money than others.

Want to know the secret? It’s CPC.

CPC or cost per click is the money Adsense or any other Ad network pays when someone clicks on the ad you have placed on your site.

But how does it connects with the party-junkie Money making blogger? Let me explain. 

Let’s say you and your rival have a site about food. And your average CPC is $0.05 and your rival blogger has a CPC of $.50. That means the money you’ll earn from 10 clicks ($0.05 x 10 = $ 0.50), your rival will earn it in just one click (1 x $ 0.50 = $ 0.50).

It means your rival will have to do only 1/10th of work to earn the same money as you. Cool isn’t it? And if he can have a higher CPC then why can’t you? 

We believe everyone should be earning according to their hard work. That’s why today we have brought you a handful of methods to increase your CPC Naturally. 

This guide includes methods for both people who are looking to start a new site and people who already own one. 

How To Increase Adsense CPC
How To Increase Adsense CPC

How to increase your CPC?

Increasing your CPC is not a tweak that can be done in a day, rather than it’s a series of things you need to do for a month or so and your CPC will increase slowly. 

So we have made a list of methods you can try one by one to and each one of them increases your earnings a little, if used correctly together, they will give you an unimaginable boost in your earnings-

Method 1- Choose the correct Niche

If you haven’t started your blog yet or you are looking to start a new one, then you should concentrate on Niche selection more than anything else. 

Top bloggers have suggested that they spend more than 1/4th or their time in finding the right Niche and Keywords. And believe me, it does pay off.

Google shows ads according to the content in your Web page and they are directly related to your Niche. If you select a good high paying Niche then your CPC would automatically be higher than other low paying niches, hence, you will automatically earn more. 

People who choose Adsense to show their ads are only ready to pay as much as they can afford. 

Because of this, Niches which are directly related to selling things such as phone accessories and computer parts automatically have high CPC and niches which do not sell anything like dating. 

But don’t get too excited, high CPC also means that the competition for that niche will also be higher and you’ll need more money and time to rank for that keyword, so be sure to choose a niche which pays more but also the one that has low competition. 

Pro tip- if you are only able to find high CPC but high competition niches, then try to think a relative keyword. For example, if competition for Captain America T-Shirts are too high then you can try to make a blog about Captain America socks and you’ll still have a fair amount of high CPC ads related to the T-Shirts. 

Method 2. Choose (and do not choose) the right keywords

How many times it has been said that you should choose the highest paying keywords? But still you end up having a low CPC.

And the culprit is the same- keywords. People often forget that Google’s algorithm to choose the perfect ads for your site is more or less a robot. So if have used the high paying keyword once but there are 5-6 more low paying keywords in the same post then it’s more likely that you will have low CPC.

So while choosing keywords for your post, do add necessary keywords required for ranking but also keep in mind that you have to eliminate low paying keywords from your post before publishing. 

If you have already published your post with low CPC keywords then you should edit your post and remove the unnecessary low paying keywords. 

Method 3. Block Unnecessary ad categories

By default, Adsense shows User Based ads means they show the ads that are most likely to be clicked by the user rather than which are related to your website to your site.

For example, if a user has previously clicked on an ad related to dating (which is a low CPC niche, remember?) And then he opens your site then it’s most likely that Adsense will show ads about dating on your site too, doesn’t matter what your site topic is.

But don’t worry, Adsense also gives you the power to turn this off. Just open your Adsense account, go to the Allow & block ads tabs and select the Ad serving option. There uncheck the ‘Show user based ads’ option and you are done. 

Other tweaks

Above mentioned three techniques play the most crucial role in showing high paying ads on your blog, but still there are numerous other small tips and tricks to increase your Adsense CPC. So we have made a list of such tweaks which you can use and increase Adsense CPC –

  1. Use responsive ads to make sure your ads are attractive enough on all platforms, especially smartphones. 
  2. Try to get more traffic from high paying countries like US and UK.
  3. Use text and Image ads instead of only text ads. Also, follow the Adsense heat map and avoid using all the available ad spots, Instead place ads on 1-2 places which give you the most CTR.
  4. Avoid fake clicks/low-quality clicks which don’t become conversions. It triggers Google Smart Pricing and your earnings will drop drastically. 
  5. Keep experimenting!!

Wrap up

Doesn’t matter how much the online world changes, few things remain the same. And choosing the right Keyword/Ad combination is one of them. 

So start spending more time on choosing the best keywords for you to earn more money. And do tell us your experience about increasing Adsense CPC in the comment section.

5 thoughts on “How To Increase Adsense CPC to Double Your Earnings”

  1. Hello Ravi,

    There is of course doubt making money with Adsense is the dream of blogger but low CPC can be really be disheartening and can leave one really frustrated.

    It's good seeing some really interesting tips here. I guess now is the time for me to revise my notes.


  2. 1st of all I want to say great post. The way you have just written & describe the article is simply amazing. I will try to do all the things you have written here for betterment of my online business & to continue growth of my blog. It’s really amazing. Thanks for sharing the great article.

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